Advertise on The Wave

Why Advertise on the Radio?
Radio is one of the best ways to reach consumers and invite them to do business with your company. This is especially true in today's world where people seem to have more demands on their time then ever before. So whether your customers are picking the kids up from school, working in the yard or relaxing on the beach, radio is there delivering your message.
  • Radio is Portable: It reaches people at home, in the car and at work.

  • Everyone Listens: Radio reaches 95% of all consumers every week.

  • Influences Shoppers: Radio reaches 63% of 25-54 year old consumers within one hour of making their largest purchase of the day.

  • People Listen A Lot: The average American spends almost 21 hours a week listening to radio.

Why Advertise with Delmarva Broadcasting Company?
Businesses that advertise on our radio stations enjoy several advantages other companies simply can't provide.
  • Fewer Commercials: Advertisers get the attention they deserve and more results. We limit the number of commercials we air in each break and each hour. Less on air clutter helps you stand out and get noticed. It also keeps our listeners tuned in longer so they hear your message more often.

  • Unmatched Community Service: Our ongoing community service campaigns have won national awards and raised hundreds of thousands of dollars for charities on Delmarva. Advertising with us associates your business with these highly respected efforts.

  • Family Friendly: All of our programming is family friendly and would never tarnish an advertiser's image by airing their commercial in a show with profanity or obscene content.

  • Great Formats: We target adults because they have the money to spend on your goods and services. Each of our stations outperforms the market with audiences that have above average education, disposable income and retail spending power.
For more information about options available from 97.1 The Wave and Delmarva Broadcasting Company, please click here. Or, if you'd like to talk to someone, please contact Mark Schollenberger, General Sales Manager, at or (302)422-7575.


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